Swiss Open Gstaad now focuses on dynamic prices
For the next edition of the Swiss Open Gstaad tennis tournament, taking place from July 18 to 26, 2020, ticket prices have been reduced and made more flexible.
The Swiss Open Gstaad was held for the first time 105 years ago, making the tournament one of the most traditional tennis events in the world. The organizers are planning various innovations for the next edition. For example, not only will an additional shade roof be built for spectators, but ticket prices will also be dynamized. Prices will therefore change depending on supply and demand.
In contrast to other dynamic pricing models, the price of a tennis tournament is purely influenced by this - factors such as the weather do not play a role. The time of booking also only has an indirect influence on the ticket price: the later the ticket is purchased, the higher the demand is likely to be under normal circumstances.
With this innovation, the Swiss Open Gstaad is facing up to the same challenge as numerous tourism providers have done in recent years and continue to do so.
The prices have not only been dynamized, but also reduced. Admission is available from as little as 25 francs and is free for children up to the age of nine.
