Lacher, Gruber & Ianeselli makes the Internet the easiest thing in the world for Hostpoint
The Lacher, Gruber & Ianeselli agency has developed a campaign for the web hosting provider Hostpoint designed to make it as easy as possible for people to learn about topics such as creating their own website, email, web hosting, and choosing domain extensions or registrations.
"There are still many users who are afraid to create their own website. Yet it really is the easiest thing in the world," says Alessandro Ianeselli. The campaign for Hostpoint using digital name-dropping should be just as easy and simple. Digital terms are often on everyone's lips, but many people don't really know what they mean.
The campaign with the slogan "Simply Internet" explains the terms clearly, peppered with a pinch of humor. Because when it comes to having your own domain, website, web hosting or e-mail address, Hostpoint not only wants it to be easy, but also fun. With this campaign, Hostpoint wants to sharpen its profile as an accessible, reliable and understandable web hosting provider.
This winter, the campaign will be played out throughout Switzerland in three national languages on all digital channels, in various print media, and also on posters.
Responsible at HostpointMarkus Gebert (CEO); Claudius Röllin (CPO). Responsible at Lacher, Gruber & Ianeselli: Fabian Gruber (Creative Direction); Alessandro Ianeselli (CEO/Strategy); Thomas Ammann (Text, Slogan); Anastasia Ruckelshausen, Mejreme Jashari (Consulting); John Duc (Art Direction); Simon Braun (Graphics); Sunny Estafanous (Motion Design).
