Four books that might interest you
In collaboration with GetAbstract, we’re once again introducing four new books in the field of marketing. This time: *The Service Guide*, *The Principles of Success*, *For Purpose*, and *Corporate Identity in the Digital Age*.
The Service Guide
So you are always the decisive step ahead.
- Author: Michael Thissen
- Publisher: Wiley-VCH, 2018
- Pages: 321
- ISBN: 9783527509447
It still seems as if people spend more time complaining about bad service than improving service in their own sphere of influence. After all, service doesn't just exist in restaurants or at information desks. In every company, employees work with both external and internal customers. According to Michael Thissen, service means getting to the bottom of these customers' needs, finding answers to their problems, and thereby contributing directly and indirectly to business success. A solid compendium of service delivery that is especially helpful for beginners.
The principles of success
- Author: Ray Dalio
- Publisher: FinanzBuch, 2019
- Pages: 688
- ISBN: 9783959721233
If anyone knows what commercial success is, it's Ray Dalio. The numbers simply prove him right. In this book, he shares his life story, his personal principles, and the principles that apply at Bridgewater. Here speaks an entrepreneur who spent decades figuring out what works and what doesn't. Anyone who has or aspires to leadership responsibility should read Dalio, precisely because some of his principles are at odds with the zeitgeist. For example, there is much talk of more democracy in business. The book recommends a crucial trick as a supplement.
For Purpose
A new operating system for businesses.
- Author: Jo Aschenbrenner
- Publisher: Vahlen, 2019
- Pages: 170
- ISBN: 9783800659692
Experts agree that the way of working according to the principles of industrialization that still prevails today is outdated. Hardly anyone, however, presents a new concept that involves such a profound transformation as Jo Aschenbrenner with her for-purpose operating system. Her book is a committed plea for more meaning in working life. How companies can consistently align themselves with meaning in all areas and thereby reinvent themselves is something she sets out in an easy-to-understand and convincing manner.
Corporate identity in the digital age
Guide to a strong corporate identity.
- Author: Lothar Keite
- Publisher: Haufe, 2018
- Pages: 320
- ISBN: 9783648109229
To trust a company, customers need to know and like its identity. Lothar Keite meticulously explains all the development steps for a strong corporate identity. Examples, tables and overviews help to quickly grasp the contents. The sometimes somewhat unwieldy formulations do not make for easy reading. Nevertheless, it is worth reading; marketing and brand managers will find here a comprehensive working manual at the cutting edge.
