Eboo the monkey is the new brand mascot of Ebookers
Just in time for the start of the new decade, the online travel agency Ebookers has launched the “Let Eboo Inspire You” campaign—featuring its new brand mascot, Eboo. In the commercials, the monkey inspires people to book their next vacation.
For the current campaign, the films "Waterfall" and "Flamenco" were developed based on specific locations and activities to show the different types of vacation adventures that Ebookers customers could experience.
"The online travel sector is very crowded and we wanted to find a way to stand out," says Maryse Gauthier, Director of Brand Marketing at Ebookers. The mascot is intended to emphasize the uniqueness of the brand.
Eboo made its debut on December 30, 2019 and will be shown in Switzerland, Finland and England. The two commercials will be shown on YouTube, social media and various TV stations in German-speaking and French-speaking Switzerland.
