KSP sends Christmas cards with a double message for VW
Volkswagen's new all-electric ID.3 will be released in 2020. Anyone who has already pre-ordered the ID.3 1st special edition will receive a Christmas card from Krieg Schlupp Partner—handwritten by Sophie.
The Christmas card, which was written by handwriting robot Sophie, was developed by VW together with the Zurich agency KSP. The mixture of handwriting and new technology not only expresses the high level of appreciation for the pre-bookers, but also the great anticipation of starting a new era together with them next year.
Responsible at Amag Import VolkswagenMelanie Felder (Teamleader Marketing Communication Volkswagen); Diana Rizzo (Marketing Communication Manager Volkswagen). Responsible at Druckerei Robert HürlimannJanine Pfister (consulting/project management). Responsible at KSPDaniel Krieg (Creative Direction); Nico Kesper (Text and Content); Tobias Brunner (Graphics); Stéphanie Tschanz, Franziska Saxer (Consulting); Noemi Rubera (Production).
