Evoq raises awareness for the social work Pfarrer Sieber

The statistics of the Swiss Confederation speak a clear language: 28 percent of the Swiss population are slightly to severely affected by depression at least once in their lives. It is not uncommon for economic, family or health reasons to encourage a fall into drugs, alcohol and, not least, loneliness. Even if not all of them end up on the street, the need is omnipresent and the state offers of help do not take effect in every case.

This is where the campaign of Sozialwerk Pfarrer Sieber comes in: SWS catches people who have fallen through the cracks of society, cares for them unbureaucratically in their time of need and helps them further so that they can find their way back to normality. A falling person is shown - far from the cliché of the bearded homeless person. 

At the heart of the campaign is an addressed mailing and a scatter shot portraying the stories of those affected and at the same time showing how SWS provides concrete help. Reach and visibility are to be extended by digital moving image posters in highly frequented locations, such as train stations. A cinema spot, which will be broadcast in the Zurich area, completes the communication package.

A guerrilla action with a "mobile" three-dimensional hole, which is laid out in the city and draws the attention of passers-by to the action, is to create special attention. Viewed from a specific angle, it looks as if passers-by could fall into it. The resulting photos and films will serve as an extension in social channels. The posts that are created lead to a landing page with an online donation offer.