Lowe promotes newly launched BMW 3 series
Lowe has launched a campaign for the new BMW 3 Series.
Lowe has launched a campaign for the new BMW 3 Series. Together with BMW (Switzerland), the agency, which is part of the Draftfcb/Lowe Group, has adapted an international campaign specifically for the Swiss market. A significant part of the national campaign is BMW Efficient Dynamics, a package for lower emissions and increased driving performance.
The advertisements for the BMW 3 Series have been widely distributed in the Swiss daily and Sunday press as well as in selected trade magazines since the beginning of February.
Responsible at BMW Switzerland: Roger Calisi (Head of Marketing Communication). Responsible at Lowe: Florian Birkner (CD), Urs Hartmann (AD), Marcel Elsener (text), Rolf Jeger, Alessandra Ira, Christina Koch (consulting), Jasmin Keiser (DTP).
The advertisements for the BMW 3 Series have been widely distributed in the Swiss daily and Sunday press as well as in selected trade magazines since the beginning of February.
Responsible at BMW Switzerland: Roger Calisi (Head of Marketing Communication). Responsible at Lowe: Florian Birkner (CD), Urs Hartmann (AD), Marcel Elsener (text), Rolf Jeger, Alessandra Ira, Christina Koch (consulting), Jasmin Keiser (DTP).
