Viaduct invites to talk with GKB
The Chur agency Viaduct was entrusted by the Graubündner Kantonalbank with the conception of an integrated campaign for the financing products, which is to emphasize the advantages of the GKB in the mortgage business in an attention-grabbing and fast way and to build up the dialogue.
The result is an appearance that positions the bank as the solution for financing matters. With the statement "So that your mortgage doesn't become a mortgage" and the visual support for the main message, it should quickly be clear what it's all about.
The campaign was featured on posters, advertisements, and various digital advertising media. The shop windows and communication areas in the stores were also designed in the campaign look. In addition, a direct mailing was designed for specific target groups.
