Last but not least: Jimi Hendrix doesn't like firewater
He'll probably have at least a double for that: American businessman Craig Dieffenbach has to pay heavily for his lazy marketing trick. Because he named his vodka brand after guitar hero Jimi Hendrix, he now has to pay his family 3.2 million dollars.
He'll probably have at least a double for that: American businessman Craig Dieffenbach has to pay heavily for his lazy marketing trick. Because he named his vodka brand after guitar hero Jimi Hendrix, he now has to pay his family 3.2 million dollars.
A few years ago, Dieffenbach launched a drink on the market under the name "Hendrix Electric". However, he did so without asking the surviving relatives of the exceptional guitarist for permission. Now the lawyers of the Seattle businessman and the Experience Hendrix company, which is entrusted with protecting the legacy of the guitar legend, have agreed on this horrendous sum. Dieffenbach had already been successfully sued in 2007. In addition, a judge ordered the vodka to be withdrawn from the market and all advertising to cease. "We are very pleased that justice has been served. Mr. Dieffenbach has been held accountable for his wrongful actions and has been prohibited from ever infringing our Jimi Hendrix brands again," Jimi Hendrix's stepsister Janie Hendrix, CEO of Experience Hendrix, told the media on Wednesday. The ruling honors the family's long-standing commitment to preserving the musician's legacy and artistic vision. Jimi Hendrix died of an overdose of sleeping pills in 1970 at the age of 27.
(Pictures: Keystone)
A few years ago, Dieffenbach launched a drink on the market under the name "Hendrix Electric". However, he did so without asking the surviving relatives of the exceptional guitarist for permission. Now the lawyers of the Seattle businessman and the Experience Hendrix company, which is entrusted with protecting the legacy of the guitar legend, have agreed on this horrendous sum. Dieffenbach had already been successfully sued in 2007. In addition, a judge ordered the vodka to be withdrawn from the market and all advertising to cease. "We are very pleased that justice has been served. Mr. Dieffenbach has been held accountable for his wrongful actions and has been prohibited from ever infringing our Jimi Hendrix brands again," Jimi Hendrix's stepsister Janie Hendrix, CEO of Experience Hendrix, told the media on Wednesday. The ruling honors the family's long-standing commitment to preserving the musician's legacy and artistic vision. Jimi Hendrix died of an overdose of sleeping pills in 1970 at the age of 27.
(Pictures: Keystone)
