Search engine finds new applications

Search.ch has massively expanded its offering over the last few years. The online company now also wants to act as a planning and organization platform. Räber Information Management has therefore entrusted the advertising experts at Hochspannung with the repositioning of Search.ch. Based on the new communication strategy, the long-standing agency has also developed a new advertising concept. The subjects show bizarre situations that obviously require quick and practical solutions. A television is missing when the soccer clique is already sitting on the couch. The concert piano has been forgotten, even though the star pianist is already ready to hit the keys. "At first we wanted to implement the ideas with photos. But then we looked for more creative options and decided on illustrations," explains Tom Fäh at Hochspannung. However, they didn't want conventional drawings, but first modelled three-dimensional figures, kneaded them by hand and colored them. The scenes were then photographed. "This concept also allowed for surprising perspectives and shooting angles." New York artist Liz Lomaz was recruited for the realization. pan