At the 49th Wirz Cocktail, over 300 guests were "Clear to Turn"

On Tuesday, the traditional Wirz Cocktail event at Zurich’s «Aura» took place for the 49th time—the Wirz Group’s most important event on the calendar for over 300 decision-makers from the communications and business sectors. MK and Werbewoche were there.

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Moderated by SRF presenter Julian Thorner, the GLP politician Chantal Galladé, Zattoo founder Bea Knecht, former ski world champion Daniel Albrecht and former "Nachtwach" presenter Barbara Bürer took to the podium that evening to discuss the topic "Klar zum Wenden - Weil das Leben keine Gerade ist" ("Clear to turn - because life is not a straight line").

The panelists' contributions ranged from light-hearted anecdotes to very personal accounts of how differently people deal with making decisions.

 

Of self-chosen changes of direction and unexpected strokes of fate

Chantal Galladé, who has made a change of direction par excellence by switching from the SP to the Green Liberals, knew how to entertain the audience, as did IT entrepreneur Bea Knecht, who described herself as a walking Google A/B test due to her past as a man and earned many laughs for this.

The same goes for Daniel Albrecht, who impressed the audience with his account of the time after his serious fall on the legendary Streif and his fight back to life. Last but not least, former "Nachtwach" host Barbara Bürer proved that she is not only a good listener, but also has a lot to tell. For example, she talked about the homesickness for Switzerland that plagued her as an editor of the weekly newspaper "Zeit" in Hamburg at the time, or about how she thought she was already in Wimbledon as a talented young tennis player.

The guests bid farewell to the panelists with much applause. At the subsequent aperitif in the "Aura", there was still a stimulating exchange between the panelists and the audience.

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More exclusive pictures of the editorial team for the Wirz Cocktail 2019 can be found in the Who's Who of the Advertising Week 11-12/2019.

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