Industry platform Swiss Radioplayer is optimistic
Swiss Radioplayer, the joint industry platform of Swiss private radio stations and the SRG, now broadcasts 130 programs from 60 broadcasters across all regions of Switzerland after its first year of operation. It also plans to launch an open podcast platform in the near future.
The aim is also to become the leading Swiss podcast platform, according to a press release issued by "Swiss Radioplayer" on Monday.
The "Swiss Radioplayer" is an application designed to make all Swiss radio stations easily accessible. Listeners do not need to know which channel the stations can be received on. The app can be used on all digital devices. According to the press release, this is also increasingly happening in the car.
The Swiss Private Radio Association (VSP), the Union of Non-Commercial Local Radio Stations (Unikom), the French-speaking Swiss association Radio Régionales Romandes (RRR) and SRG SSR are involved in "Swiss Radioplayer".
The associations and SRG founded Swiss Radioplayer GmbH in May 2018 to operate "Swiss Radioplayer". The initiators each hold a 25 percent stake in the company.
Idea from Great Britain
The idea for the "Radioplayer" originated in the UK and was launched there as a non-profit initiative; it has been in operation since 2011. The "Radioplayer" has the task of ensuring and further developing the digital discoverability of member stations.
The "Radioplayer" is now marketed worldwide; in addition to the UK and Switzerland, it is also licensed in Germany, Austria, Belgium, Ireland, Canada, Norway and Peru. Expansion to other countries is planned. (SDA)
