PAM Advertising buys home
And another bang in the Swiss agency landscape: new home for home.
After the Farmer takeover by Heimat (Advertising week reported), the next surprise is already coming: PAM is buying Heimat. "We are aware that this acquisition is also more smoke and mirrors and will probably lead to smoking heads," say the new owners Sheik Fareed and Pfister.
Due to the Farmer acquisition, the home purchase price quadrupled within a few hours, an increase usually only seen in Bitcoin scenarios.
