Farner to realize performance campaign for Kanari.ch
Farner is designing the digital advertising campaign for Kanari.ch, the Swiss online store for shoes and outdoor gear.
The online store offers shoes, outdoor clothing and outdoor equipment. Kanari.ch relies on Farner as its performance marketing partner. The agency developed a multi-stage performance campaign for the online store.
Various shopping campaigns are used in the Google and Facebook advertising networks, including SEA, Google Shopping and Google Smart Shopping, Facebook Dynamic Remarketing, conversion rate optimization and transactional mailings. Farner develops and deploys the mailings along differentiated email journeys and optimizes their performance using conversion copywriting, among other methods.
