Jung von Matt/Limmat wins gold at the ADC*E Awards 2019

From a total of 780 submissions from 25 European countries, the ADC*E jury awarded 27 gold and 45 silver awards as well as 103 nominations. Swiss entries made it onto the shortlist a total of 15 times, but only one campaign won an award: "A Touch of History" by Jung von Matt/Limmat was awarded gold in the "Interactive & Mobile - Mobile Apps" category. The Samsung campaign, which was created in collaboration with the PH Zug, integrates smartphones into lessons instead of banishing them. The app transforms relevant facts and figures in world history into a game about historical figures. Students can browse the smartphones of Escher, Einstein and co., read their chat histories, view their photos, listen to playlists.

Once again, Germany was by far the most successful with a total of 39 awards, 13 of which were gold and 11 silver.

The ADC*E Grand Prix goes to AMV BBDO for "Viva la Vulva" - a musical tribute to the female external sex organs, which have been taboo for centuries and in the recent past have been put in a false light by widespread Internet pornography. Many women today feel pressured to conform to an ideal of beauty in the genital area that is modeled by the porn industry and is far removed from reality. "Viva la Vulva" advocates body positivity, self-love and diversity - and celebrates an organ that has been celebrated far too rarely in the past. The jury under jury president Dörte Spengler-Ahrens honors the campaign with the highest ADC award.

ADC Europe has also launched a new, cross-category award. The "ADC*E European Star" honors campaigns that get to the heart of European values in a particularly apt way. The premiere goes to TBWA\Helsinki with the work "The Land of Free Press" for the newspaper Helsingin Sonomat. When Donald Trump and Vladimir Putin arrived at the Helsinki Summit, they were welcomed with a huge OOH campaign. 300 packages with specific messages about the two heads of state's questionable ideas on media freedom lined the route from the airport to Congress.

In addition to Jung von Matt/Limmat's gold award, 14 Swiss submissions were honored with nominations. Six of these also went to Jung von Matt/Limmat, including for the Amnesty International campaign (The War Siren Test), which has already won several awards. Ruf Lanz, Havas Geneva and Thjnk Zurich also received nominations.