Metaloop presents the heroes of the air in a new look
For over 50 years, Air Zermatt has been synonymous with mountain rescues at extreme altitudes, safety, and reliability. The Valais-based agency Metaloop has created a redesign for these heroes of the skies.
"With Metaloop, we found the partner who offered us the most convincing and best overall package," says Gerold Biner, CEO of Air Zermatt. Metaloop owner and Creative Director Jonas Hauser explains: "The basis is an individual consultation tailored to the customer's needs. The concept is developed on this basis in order to position the company holistically and sustainably with a clear brand language."
The brand language was restored to its original and simple form, combined with contemporary lettering elements and the Air Zermatt imagery. The Air Zermatt brand should now also embody the precision, passion and pioneering spirit visually and in terms of content, which also ensures a high level of recognition.
However, the collaboration between the two companies is only just beginning. Brand management will continue to be a major topic in the future.
