Kind regards shows the faces behind SolidarMed
After a rebranding process, the Zurich agency Freundliche Grüsse has realized an awareness campaign for the aid organization SolidarMed.
SolidarMed works together with the local population in Africa to provide people with permanent basic medical care. Since the organization is still relatively unknown, an awareness campaign is to be launched to promote its concerns and thus increase the level of awareness of the aid organization. The campaign was preceded by a rebranding process, for which Freundliche Grüsse was also responsible (Werbewoche.ch reported).
The work and attitude of SolidarMed is communicated in simple but concise statements. Three key visuals are built on three of the organization's focus topics - training of professionals, mother and child, and the Lighthouse Project Velo-Ambulanz - to provide both variance and recognition.
Somewhat unusual for NGO advertising, it does not show victims, but professionals with whom SolidarMed works on site in various projects. The headlines communicate what distinguishes SolidarMed from other NGOs: The focus on a long-term, sustainable improvement of the situation - fighting causes instead of symptoms.
The campaign launched Monday on digital and analog billboards, display ads and social media.
Responsible at SolidarMedChristian Heuss (Head of Fundraising & Communications); Benjamin Gross (Communications). Responsible at Friendly regards: Pascal Deville, Samuel Textor, Manuela Brunner (overall responsibility); David Elmiger, David Voges (text/concept); Alain Aebersold (art direction); Maude Mahrer, David Lüthi (graphics); Jasmine Segginger, Annina Müggler, Stefanie Schmid (consulting); Ansichtsache (image editing). Responsible at MediaschneiderBettina Büchi, Bryan Montero, Janine Nussbaumer, Carolin Jünger (Media Planning).
