Dachcom for Flumroc: A natural talent made of Swiss stone
The agency Dachcom has developed a national campaign for the rock wool manufacturer Flumroc.
Flumroc is a Swiss manufacturer of stone wool and uses mostly regional stone from Graubünden for its products. The new campaign for the "Compact Pro" product is intended to familiarize construction professionals with the natural advantages of Flumroc stone wool.
The campaign key visual shows the product where it originated - in the Swiss mountains. The core message "The natural talent for the façade" gets to the heart of the matter: the natural advantages of stone as a raw material are incorporated directly into the façade with "Compact Pro".
Dachcom is developing the campaign microsite Flumroc.ch/naturtalent as a central information platform. The target group is addressed directly via a 3D mailing and a brochure. Accompanying activities include posters, advertisements, a themed trade fair stand and online marketing measures. Explanatory videos on the respective product benefits are published at regular intervals.
