Swiss media interact with handbrake on in September
The Storyclash ranking shows how Swiss media brands perform on social media. In September, Der Bund was one of the winners, while Blick am Abend and Izzy were among the losers.
No big leaps at the top of Storyclash's September ranking: the top five places remain unchanged compared to the previous month. Except for 20 minutes (+1 percent), no title in this top group was able to increase interactions; the Ringier youth portal Izzy lost as much as 20 percent compared to August.
On the other hand Watson and the NZZ (plus 1 each), the Bern-based medium Derbund.ch even increased its interactions by 35 percent and also gained one place.
had to let go of the feather Evening viewThe former commuter newspaper from Ringier lost 45 percent of its interactions and is only just managing to stay in the top 10.
The portal is on the upswing Field hockey News Switzerlandwhich offers news with entertainment and posts ice hockey memes, among other things. Field hockey News Switzerland is a subpage of Sport.ch and made it into the top 10 in September thanks to a 62 percent increase in interaction.
The most successful posting succeeds Energy Switzerland - As in the previous month, the radio group dominated the interactions with the prize draw posts for the Energy Air 19 concert event. The raffle on Facebook generated 281,000 interactions. By comparison, this is more than Lematin.ch achieved across all social media channels in an entire month.
The most successful media article was in September Swissinfo.chThe English contribution about the new Swiss chick shredding ban generated a great deal of interest and generated over 41,000 interactions on Facebook.
The Austrian start-up Storyclash records social interaction with media content. Every month, the social news ranking shows which media providers have performed well and which were the posts with the most interactions. The Advertising Week publishes the Swiss ranking exclusively.
