I do not think about waiting outside
Dog bans do not apply to guide dogs and service dogs. Since this fact—which should go without saying—doesn't seem to be clear to everyone yet, Publicis has launched a campaign in Canada.
The Mira Foundation is a Canadian aid organization that breeds and trains dogs for use with physically disabled people. In addition to the Labrador, the "Labernese" - a cross between a Labrador and a Bernese Mountain Dog - is also used. In addition, Mira also provides companion dogs for autistic children from the age of eleven. The foundation gives the majority of the dogs free of charge to blind youngsters.
So far, so good. Less positive is that guide and companion dogs are apparently still often denied access to stores, restaurants or other places. This is not only illegal, but also morally reprehensible, because for people with disabilities, the dog is just as important as other walking aids. No one would think that a blind person would have to leave his cane at the entrance. So why should it be any different if the cane has four paws? Publicis Montréal's campaign gets to the heart of the matter.
In addition to the spot, Publicis created three print subjects:
