Digital Ad Services from Goldbach and Tamedia enters into partnership with 1plusX
Digital Ad Services, the digital service unit of Goldbach and Tamedia, and the advanced data management platform 1plusX are entering into a partnership that will begin on February 1, 2020.
The Data Management Platform (DMP) from 1plusX is a technology platform for managing data. This enables Digital Ad Services to create target group segments that can be used to precisely target specific users in online advertising campaigns.
"By working with 1plusX, we will have even better opportunities in future to use our own data at a very granular level and thus offer more targeted data targeting products for our advertising customers," says Dominic Karpf, Head of Data Product Management at Digital Ad Services. "With 1plusX's technology and user interface, the platform forms our basis for a data-driven marketing company. In addition, we provide extensive training to expand our internal know-how so that all employees gain insight into data-based customer segmentation."
Jürgen Galler, CEO and co-founder of 1plusX, adds: "With their alliance, Tamedia and Goldbach are following a promising path that we are currently seeing all over the world: Cooperation for better, data protection-compliant targeting."
