The Tonhalle Orchestra Zurich starts the new season with MetaDesign
The Tonhalle Orchestra Zurich begins a new chapter with the start of its season this week. MetaDesign is supporting them in brand strategy, creation and communication.
Season opener on Wednesday evening (Image: Gaëtan Bally)
This week, the Tonhalle Orchestra Zurich starts the new season with its new chief conductor and music director Paavo Järvi. In 2021, the renovation work will be completed. A new identity and a new appearance are to underline this. As part of this, the Tonhalle Society Zurich has commissioned MetaDesign to develop the new brand and provide communications support.
Michaela Braun, head of marketing and communications and member of the management of the Tonhalle Orchestra Zurich: "A new season, a new chief conductor and the renovation of our venue: we are undergoing a great deal of change. We want to take advantage of this moment and are pleased to be able to count on a partner like MetaDesign, which has already successfully supported other cultural institutions, for such an important step."
