Primcom takes over media relations for Zermatt Unplugged Festival
The agency Primcom, which specializes in tourism and leisure, is expanding its portfolio and now counts the established music festival Zermatt Unplugged among its clients. The next event will take place from April 14 to 18, 2020.
The Zurich agency Primcom has specialized in tourism communication for 14 years. Its clients include travel providers in the outgoing sector as well as destinations and tourism companies in Switzerland.
"We strive to continuously promote our positioning in the Swiss vacation regions," says Managing Director Vanessa Bay. "In Zermatt, the destination and the festival are mutually beneficial. The event is a national and international flagship for Zermatt and therefore also has an important touristic significance for the region," adds Stephanie Günzler, who is in charge of the mandate at Primcom.
The first edition of Zermatt Unplugged took place in 2007 as a small singer-songwriter festival. At the 2019 festival, over 30,000 guests attended more than 80 shows on ten stages. What makes the festival so special is that it brings together international world stars, Swiss bands, promising newcomers, DJs and visitors in an intimate setting.
