Sabine Dahinden is communicator of the month
The Swiss Advertising Association SW has chosen "Schweiz aktuell" presenter Sabine Dahinden as Communicator of the Month for March. The 40-year-old news presenter has already been named "best presenter in the German-speaking world".
The Swiss Advertising Association SW has chosen "Schweiz aktuell" presenter Sabine Dahinden as Communicator of the Month for March. The 40-year-old news presenter was surprisingly named "best presenter in the German-speaking world" at the Berlinale.
However, the award appears to be a PR campaign by the television station Art-TV to promote the gala celebrating the fifth anniversary of the cultural channel, which Dahinden will host on May 16. No criteria were made transparent, nor were any other competitors named. The only argument put forward was that Dahinden has an IQ of over 150. According to Swiss Advertising, however, such an award - even if it is contrived - is remarkable and reason enough to celebrate Sabina Dahinden as Communicator of the Month.
However, the award appears to be a PR campaign by the television station Art-TV to promote the gala celebrating the fifth anniversary of the cultural channel, which Dahinden will host on May 16. No criteria were made transparent, nor were any other competitors named. The only argument put forward was that Dahinden has an IQ of over 150. According to Swiss Advertising, however, such an award - even if it is contrived - is remarkable and reason enough to celebrate Sabina Dahinden as Communicator of the Month.
