Sir Mary launches human search algorithm: The Samsung previewer

The most valuable content tips come from the people who know you best - not from some algorithm. So how cool would it be to have your own personal moving image consultant? Someone who takes a close look at the content you want and then gives their opinion and individual recommendations? That's exactly the kind of person Sir Mary was looking for and found with Samsung: Delia W. from Zurich. 

In the summer, the position of preview watcher, which comes with a prize of CHF 3,000 and a 75-inch QLED 8K TV, was officially advertised and distributed via a media cooperation with BLICK and on social channels. Over 2,500 series, film and gaming enthusiasts applied. Zurich tattoo artist Delia W. won the job and will now help four people find the perfect entertainment in October.

You can currently apply for the pre-gazer service in combination with an 8K television. In the second phase of the campaign, the call will also take place with View take place. In addition, various online advertising materials arouse curiosity about the unusual service. For example, a 30-second ad in which Delia is presented as a technological innovation.

With this campaign, Samsung is not only demonstrating the many possible uses of its innovative QLED TVs, but is also positioning itself as a long-term content partner for its customers: Following the promotion, a monthly newsletter will be launched with exquisite screen tips, for which the preview watcher Delia W. will continue to act as an inputter in the future.