"Wernli teilt me gernli" - now also on Instagram
Erdmannpeisker’s current Wernli campaign is now on air with its second wave of communications and continues to tell surprising vignettes in very short videos. The campaign kicked off with a sampling initiative as well as an Instagram campaign.
An eye-catching photo series with different part situations invited people to post their own part story as a photo or story and to take part in the weekly raffle of Wernli indulgence packages with #teilwernli. Wernli also wants to attract the attention of a younger and more urban target group and increase awareness of the new claim "Wernli teilt me gernli".
Responsible at Hug: Maya Wisard (Head of Brand and Product Management Wernli), Mike de Bever (Head of Consumer Marketing), Bruno Winiger (Head of Retail). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Weisser (art direction), Selina Helbling (consulting), Tobias Gromatzki (photography), Helen Lang (illustration), Mediaschneider (media planning).
