Startbahnwest realizes natural gas advertising bus for Basel
Startbahnwest gestaltete für Erdgas einen Vollwerbebus, der in Basel eingesetzt wird. Zum ersten Mal nutzte die Agentur auch das Dach des Busses als Werbefläche. Nach Grenchen und Bern ist Basel die dritte Stadt, für die ein solcher Bus realisiert wurde.
The Basel transport company BVB has one of the largest natural gas fleets in Switzerland. To communicate this, an advertising bus has been driving through the city since last Friday. Like the two buses already on the road in Grenchen and Bern, the bus for Basel was also designed as part of the "Natural Energy" campaign. Both on the outside and inside, children are depicted who appear to be using the bus as a playground. They are intended to symbolize natural energy.
Unlike in previous cities, the typical natural gas green background color in Basel was not enough to attract the desired attention. This is because green is also the color of BVB, which means that buses in Basel are always green. To ensure that the advertising bus still stands out, Startbahnwest chose a blue sky with white clouds as the background.
Unlike in previous cities, the typical natural gas green background color in Basel was not enough to attract the desired attention. This is because green is also the color of BVB, which means that buses in Basel are always green. To ensure that the advertising bus still stands out, Startbahnwest chose a blue sky with white clouds as the background.
