Maxomedia is the new lead agency for Gatorade Switzerland

Maxomedia has won the pitch to become the new lead agency for Gatorade Switzerland against two competitors, the agency announced on Wednesday. Like Pepsi-Cola, Tropicana, Frito-Lay and Quaker, Gatorade is part of the Pepsico International family. The company has now also based its marketing in Switzerland. Pepsico International's communications campaign for the sports drink Gatorade will begin with a comprehensive promotion at points of sale and in fitness centers, starting in the spring. Further marketing activities can be expected in the course of the year.