Facing makes public scratch cards for Coop Mineraloel
Coop Mineraloel launched its annual scratch card campaign in January in over 200 Coop Pronto stores. The Facing agency implemented a campaign with the headline "For 15 million jumps of joy".
Coop Mineraloel launched its annual scratch card campaign in January in more than 200 Coop Pronto stores with and without gas stations. The Facing agency created a campaign with the headline "Für 15 Millionen Freudensprünge" (For 15 million jumps of joy), which visually follows on from last year's campaign.
Coop Mineraloel is using the advertising space of Coop Pronto for this campaign. In addition, according to the agency's statement, there will be more cross-media work this year, including banners and advertorials, ads in print media and national F12 posters. In addition, the subjects can be seen in Coop's parking garages.
The scratch-off tickets are available in all Coop Pronto stores until the end of March 2009.
Responsible at Coop Mineraloel: Markus Schultheiss. Responsible at Facing: Lucius Leonhardt (overall responsibility), Roger Sandmeier (AD), Werner Gryffenberg (CD), Anthony Solenthaler (consulting).
Coop Mineraloel is using the advertising space of Coop Pronto for this campaign. In addition, according to the agency's statement, there will be more cross-media work this year, including banners and advertorials, ads in print media and national F12 posters. In addition, the subjects can be seen in Coop's parking garages.
The scratch-off tickets are available in all Coop Pronto stores until the end of March 2009.
Responsible at Coop Mineraloel: Markus Schultheiss. Responsible at Facing: Lucius Leonhardt (overall responsibility), Roger Sandmeier (AD), Werner Gryffenberg (CD), Anthony Solenthaler (consulting).
