Marketing Talks: "Meet the Speakers" with Christian Reiter
The next MK and Werbewoche marketing panel discussion will take place on September 25. We’ll give you a sneak peek into what makes our speakers tick. This time: Christian Reiter, CEO and co-founder of Kingfluencers.
The next MK and Werbewoche Marketing Talk will take place on September 25 at Kosmos Zurich (all details you can find here). We introduce you to our panelists in individual portraits - this time it's the turn of Christian Reiter, CEO and Co-Founder Kingfluencers.
We asked Lendorff a few questions about the evening's topic - "Back to the Future: Marketing between AI, Automation and Social Media". We provide you with the answers in line with the event: honest and unfiltered.
- Computer science studies at ETH
- Co-founder of the startup Mobile Development Hitz & Partner
- Co-founder company Bitspin
- Co-founder of the Panamove company
- Co-founder of the agency Kingfluencers
"A (very) good question. Being CEO is like being the center of many threads. And it's my job to see that one:
- hold all the strings in your hands and let go of none
- looks that there are no tangles
- more threads can be held in the hands when there are more looks that fine threads become stronger and stronger
- balanced when certain threads would pull stronger and others would yield to it
- looks at what threads there are left to hold and picks them up (even if you have to hold and pull on the other side yourself)"
Influencer marketing works best when...
...the customer understands what it is and what it is not. Control can be given to a certain extent and strengthened with further marketing measures. On the other hand, when influencers promote the product or service authentically, transparently and with conviction. And, of course, if there is a good partner in between who provides the necessary processes and technology.
Influencer marketing doesn't work at all if...
...not clearly mediated between customer and influencer and the necessary framework is created. Especially if a model is chosen that does not promote ideal incentives.
If I had to pick one mega-trend for the future, it would be in digital marketing....
...democratization of advertising to more and more people who identify with the products and the accompanying technologization and automation of core processes with increasingly complex solution needs.
The most exciting future fiction for me is....
...the subgenre of the Cyberpunks I find very exciting, because it combines reality, utopia, dystopia, future and present at the same time. If you'd rather listen to something even more fictional (?), then that would be the Simulation Theory and the (probably) necessary things like Dyson Spheres, Matrioshka Brainsetc. Small warning beforehand: polarizing discussion topic, probably because it questions our present reality, even if it would be without any consequences if like theory would be reality.
Register now!
If you are now interested in our event, you can find here the Xing login tool. There you will also find the other speakers of the evening - so it's worth a click!
