Neo Advertising becomes the first provider of outdoor advertising with zero emissions strategy
Through December 31, 2020, the CO2 emissions generated by Neo Advertising’s business operations will be fully offset through national and international climate protection projects.
In collaboration with the myclimate foundation, Neo Advertising has conducted a comprehensive study to determine its own CO2 footprint and identify measures to reduce CO2 emissions. These will be implemented over the course of the 2020 financial year with the aim of achieving unprecedented energy efficiency.
Neo Advertising offsets its CO2 emissions through climate protection projects that are supported and implemented by myclimate. These national and international projects are primarily concerned with reducing deforestation, reforestation and the expansion of forest reserves. Other topics include electric and hybrid mobility, biogas production and support for the establishment of production facilities for renewable energies.
Christian Vaglio-Giors, CEO of Neo Advertising, says: "Sustainability issues in general and environmental protection in particular are firmly anchored in Neo Advertising's corporate culture. With our zero-emissions strategy, we are sending a strong signal to all other providers in the market to do the same in future.
Neo Advertising will publish its carbon footprint annually and also disclose which climate protection projects the company is involved in.
