Plenty of space for Euro Millions poster campaign
Swisslos and Contexta have designed a new poster campaign together with the media agency Mediaplus, APG and the Zurich printing company Karl Schwegler. In line with the motto "Big jackpots need a lot of space", the current Euro Millions jackpot is no longer just displayed at kiosks but also communicated on large, eye-catching posters
Swisslos and Contexta have designed a new poster campaign together with the media agency Mediaplus, APG and the Zurich printing company Karl Schwegler. In line with the motto "Big jackpots need a lot of space", the current status of the Euro Millions jackpot is no longer just displayed at kiosks but also communicated on large-scale, eye-catching posters.
The posters, designed in the style of a slot machine, can be filled with the current jackpot amount within a few hours if the jackpot is not hit. The current sum for Friday evening's draw can be seen everywhere in all major cities in German-speaking Switzerland immediately after the announcement.
Responsible at Swisslos: Markus Fischer/Head of Product Management Lottos, Milena Hüppi/Junior Product Manager Lottos. Responsible at Contexta: Moritz Staehelin (creative direction), Florian Brand (art direction), Patrick Ryffel (text), Sam Divers, Patrick Fawer (graphics), Nadine Borter (overall responsibility), Philipp Tinguely, Michel Sulser (consulting). Responsible at Mediaplus: Urs Rueb, Sebastijan Horvat. Responsible at APG: Thomas Macho (Sales), Hansruedi Stamm (Sales Service) and Thomas Hartmann (Logistics). Responsible at the Karl Schwegler printing company: Pieter Versluys.
The posters, designed in the style of a slot machine, can be filled with the current jackpot amount within a few hours if the jackpot is not hit. The current sum for Friday evening's draw can be seen everywhere in all major cities in German-speaking Switzerland immediately after the announcement.
Responsible at Swisslos: Markus Fischer/Head of Product Management Lottos, Milena Hüppi/Junior Product Manager Lottos. Responsible at Contexta: Moritz Staehelin (creative direction), Florian Brand (art direction), Patrick Ryffel (text), Sam Divers, Patrick Fawer (graphics), Nadine Borter (overall responsibility), Philipp Tinguely, Michel Sulser (consulting). Responsible at Mediaplus: Urs Rueb, Sebastijan Horvat. Responsible at APG: Thomas Macho (Sales), Hansruedi Stamm (Sales Service) and Thomas Hartmann (Logistics). Responsible at the Karl Schwegler printing company: Pieter Versluys.
