Valencia realizes collective promotion "Sea Happy" for Coop
For Coop's new «Sea Happy» collection promotion, the Valencia agency has developed a comprehensive advertising package.
The "Sea Happy" promotion features three underwater stuffed animals as well as sustainable socks for children, teens and adults from "Star Sock," which are made from salvaged fishing nets.
Valencia is responsible for the communications package as well as naming and visual development. The package includes classic channels such as print, mailings and POS advertising materials as well as moving images and a variety of online measures. For online use, Instagram ads, animated banners and a brand day for various news platforms were designed.
For communication in the moving image, Valencia has developed a concept that can be applied individually from the TV spot to the e-board to the bumper ad. The Coop checkout conveyor belt becomes a stage on which the collectible items can be presented and staged by customers in swimwear. Depending on the medium and target group, the individual products can thus be given more or less weight. The promotion runs from August 16 to September 28, 2019 in Coop supermarkets and Coop City.
Responsible at Coop: Vanessa Finzer (Head of Advertising); Simon Bohnenblust (Head of Advertising Sales Promotion / Promotions); Evelyn Howell (Project Manager Advertising Promotion/Sales Promotion); Sabine Gnand (Project Manager Advertising Promotion/Sales Promotion); Noemi Urwyler (Project Manager Market Development); Joachim von Allmen (Head of POS Retail); Simon Flatt (Head of Media); Karin Heliopoulos (Head of Media Classic); Holger von Ellerts (Senior Project Manager Digital Media); Rahel Kühne (Head of Social Media & Online Campaigning); Sabrina Witzig (Project Manager Social Media); Anja Matt (Project Manager Online Campaigning). Responsible at Valencia Communication: Tommy Schilling (Creative Director); Iraklis Hungerberg (Senior Account Director); Meret Renggli (Junior Consultant); Sebastian Refardt (Senior Copywriter); Michael Wenk (Art Director); Marc Groth (Motion Designer); Madeleine Knörzer (Junior Art Director); Emanuel Plüss (Head of Polygraphy); Marina Onofri, Patrick Hublard, Fabian Matz (Polygraphers). Responsible at Wirzfraefelpaal ProductionsJohannes Bachmann (Director); Rafael Kistler (DoP); Stefan Fraefel (Executive Producer); Nina Wirth (Producer); Rahel Schneebeli (Production Assistant). Responsible at HitMill: Fred Herrmann (Composer, Producer); Roman Camenzind (Executive Producer); Noemi Mathis (Project Manager). Responsible at TW MediaStephan Küng (overall responsibility); Manuela Renner (media planning); Simon Heiniger (Head of TV); Sven Däschner (Head of Online).
