Mitlinks brings Swiss TXT websites together

Mitlinks has won the account for the visual overhaul of Teletext.ch from Swiss TXT. Under the same mandate, the agency on Limmatstrasse is to merge the existing websites Teletext.ch, Teletext-travel.ch, 898mobile.ch and Mobile.teletext.ch under the umbrella brand "Teletext by Swiss TXT". A uniform strategic framework that applies to all online products will visually link the products. However, the image of the familiar TV teletext page will remain at the heart of the website. The launch of the new Teletext website is planned for the last quarter of 2009.
Responsible at Swiss TXT: Philipp Mason (Product Manager Online) and Patrick Lüthi (Project Manager Multimedia Solutions). Responsible for co-links: Patrizia Lehmann (project management) and Lorenzo Mutti (CD).