Too small a budget is the biggest job-breaker in PR
News Aktuell, together with Faktenkontor, asked Swiss PR professionals and managers what the biggest brakes are that make their work more difficult. 130 communicators participated in the survey. The results of the trend report show that a lack of budget slows down communications professionals the most.
According to the Trend Report, just under half of those surveyed say they are struggling with too little budget (47 percent). PR experts are almost equally thwarted by a chronic lack of time (46 percent). Last but not least, employees are a scarce resource. Thirty-one percent of the media outlets and PR agencies surveyed complain of staff shortages.
Recruiting, on the other hand, is obviously not a problem: Despite the shortage of personnel, there are enough young PR professionals available. Only two percent of communications professionals complain about a lack of young talent. Salaries are also not a problem: only two percent of PR professionals complain that their pay is too low. However, the opinions of agencies and press offices diverge a little at this point: Among company spokespeople, virtually no one is annoyed about too little salary (one percent), while more do so among PR agencies (five percent).
- Budget too low: 47 percent
- Too little time: 46 percent
- Too few employees: 31 percent
- General distrust of information offers: 18 percent
- Insufficient technical equipment: 12 percent
- Black sheep that harm the industry: 16 percent
- Users' lack of media skills: 11 percent
- Legal framework: 9 percent
- Too few offspring: 2 percent
- Lack of earning opportunities: 2 percent
