The vacation makers: Hapimag launches advertising campaign with its own employees
The vacation provider Hapimag is launching the «The Vacation Makers» campaign. The campaign features the company’s own employees. With this campaign, the company aims to highlight the people who take care of guests every day and turn their vacations into a Hapimag experience.
"Even and especially in times of digitalization, we still see 'making vacations' as a real craft. When it comes to vacations and hospitality, people and personal service come first. We are convinced that this requires not only the necessary technology, but above all great employees who are constantly striving for the well-being of our guests. Even in ten years' time, no technology or artificial intelligence will be able to replace this. Contact, sometimes over many years, is crucial. This is exactly what the campaign aims to show. The people, the faces, their passion and the craftsmanship behind them. In short: our employees. Your vacation makers," explains Baha Jamous, Chief Marketing Officer at Hapimag.
The OOH and social media campaign is accompanied by a Landing pagewhere individual Hapimag employees introduce themselves, and a competition.
