Bloom implements new brand identity of HotellerieSuisse
«Building on the tradition that unites us, moving forward together into the digital future»: The Bloom Identity agency has carried out a rebranding for HotellerieSuisse. The new word and logo brand positions the association as the leading center of expertise in the Swiss hospitality industry.
The HotellerieSuisse association used to represent hotels, but today it represents the entire accommodation industry. With a new brand identity, the institution is positioned as the leading competence center of the Swiss accommodation industry. The brand identity was implemented by the Bloom Identity branding agency.
"The new appearance strengthens the HotellerieSuisse umbrella brand and at the same time takes into account the heterogeneity of the regions and sections," explains Maneka Fahrer Bruno, Managing Director of Bloom Identity.
With the revision of the website, the brand is focusing on "digital first". "Especially in the digital age, a strong positioning and a future-oriented presence help us to represent the interests of our members credibly and competently," Patric Schönberg, Head of Communications and Marketing HotellerieSuisse, is convinced. "In line with the motto 'With the tradition that unites us, together into the digital future', we are delighted to be launching our new website together with our regional associations and partners."
Thanks to its reduced structure, the word/image mark has a modern look and adapts easily to digital channels. The choice of colors for the word/image mark, the spelling "HotellerieSuisse" and the use of the Swiss font "LL Brown" express Swissness. The appearance is rounded off with the network concept, which visually creates additional recognition value in the form of line elements. The new image is intended to make a decisive contribution to grouping the association's services in a more comprehensible way and thus expressing its expertise more strongly. "A word-image brand is the central, identity-creating element of a brand identity. It must therefore tell the story of the organization and reflect its attitude and activities," adds Maneka Fahrer Bruno.
The new website represents the organization's identity and is based on the brand promise "to shape, revitalize and connect the Swiss accommodation industry together". The launch of the new image will be completed with the release of a revised web platform in spring 2020.
