Oppenheim & Partner is the new lead agency of White Turf St. Moritz
Oppenheim & Partner won the multi-stage pitch and is now the new lead agency for the Engadin equestrian event White Turf. The agency will be responsible for global media relations, social media, and influencer marketing. In addition to White Turf, the agency has also secured additional clients in the hospitality, lifestyle, and technology sectors.
The owner-managed agency Oppenheim & Partner will take over the global media relations of the equestrian event White Turf as lead agency with immediate effect and will also expand the social media presence. The White Turf has been taking place since 1907 and is one of the "Swiss Top Events", which includes a total of eight events from culture and sport and is broadcast internationally. "It is our goal to make the world's only horse race on a frozen lake even better known and also attractive to a younger target group. To achieve this, we need to modernize the overall communicative presence and, in particular, manage our own channels more intensively," emphasizes Tina Seiler, Senior Consultant and White Turf Mandate Manager at Oppenheim & Partner. In addition to classic media work and social media, the performance mandate also includes influencer marketing - a core competence of the agency.
Thomas Walther, Chairman of the Board of the St. Moritz Racing Club, is delighted with the award of the mandate: "The White Turf should continue to be one of Switzerland's top events in the future. We are certain that in Oppenheim & Partner we have found the partner who will help us to raise our profile in the long term."
In addition to White Turf, the agency recently won three other mandates. Since spring 2019, Oppenheim & Partner has been the official press office of star chef Pascal Schmutz. In addition, the agency is now responsible for the press relations of the fitness company John Reed and has accompanied the market entry as well as the opening of the first local club in this context. In the technology sector, the agency is working with car insurer Kasko2go. The Zug-based startup wants to use innovative technical solutions to promote a safe driving culture in society, ensure greater equity and at the same time reduce excessive premiums (Advertising Week reported).
