Erdmannpeisker realizes image spot for Basler Versicherung and Baloise Bank SoBa
Erdmannpeisker created an image spot for Basler Versicherung and Baloise Bank SoBa. The branding was based on familiar patterns of recent years.
In their new image spot, Basler Versicherung and Baloise Bank SoBa take advantage of the fact that many things simply work better in pairs, and thus want to showcase their USP of dual competence.
In the image spot, the branding was consistently continued according to the familiar pattern of recent years. A well-known song - "It Takes Two" by Marvin Gaye in Tina Turner's version - provides the sound for life as a couple.
This time, too, the strategic idea behind the spot mechanics is storytelling through variable self-similarity, which brings the individual products together under a clear brand umbrella. After the pension spot with the song "Life Is Life" and the mortgage spot with "Our House", this is now the third spot in this mechanism.
Responsible at Baloise: Marc Hallauer (Head of Marketing); Yves Thiriet (Head of Advertising, Marketing); Marco Sauser (Head of Products and Marketing Baloise Bank SoBa). Responsible at ErdmannpeiskerGabriel Peisker (CD); Sybille Erdmann (consulting); Patrick Fawer (AD). Responsible at Markenfilm SwitzerlandUli Scheper (production); David Bertschinger Karg & Tobias Bonfanti (direction); Pierre Castillo Bernad (camera); Bela Adami (edit). Mazzive Sound (scoring).
