Study program Corporate Publications - Print & Online
New Certificate Program for Corporate Publishers with Steven Schneider and Christa Löpfe-Feldmann.
In September 2009, Schreibszene Schweiz is launching a new course of study in Zurich: Corporate Publishing - Print & Online. The course is aimed at communication specialists, copywriters and journalists who want to learn corporate publishing in theory and practice.
From practice for practice
The practical days are special: Steven Schneider, known as a columnist for the Coop newspaper, gives students an insight into the work of a newspaper editorial office, a corporate publishing agency and a client. The students discuss with the professionals on site and develop concepts and case studies. With Christa Löpfe-Feldmann as the main lecturer, another personality from journalism and publishing has signed up.
The theoretical modules teach participants all the disciplines of corporate journalism: conception, production and budgeting of corporate publications, journalistic forms and rules, storytelling, magazine dramaturgy and layout. Digital corporate publishing products such as the Internet, weblogs, podcasts and web TV are just as much a part of the course as traditional print products.
Fatima Vidal/Cathrin Moser
From practice for practice
The practical days are special: Steven Schneider, known as a columnist for the Coop newspaper, gives students an insight into the work of a newspaper editorial office, a corporate publishing agency and a client. The students discuss with the professionals on site and develop concepts and case studies. With Christa Löpfe-Feldmann as the main lecturer, another personality from journalism and publishing has signed up.
The theoretical modules teach participants all the disciplines of corporate journalism: conception, production and budgeting of corporate publications, journalistic forms and rules, storytelling, magazine dramaturgy and layout. Digital corporate publishing products such as the Internet, weblogs, podcasts and web TV are just as much a part of the course as traditional print products.
Fatima Vidal/Cathrin Moser
Writing scene Switzerland
In addition to courses and seminars with literary content, Schreibszene Schweiz offers training and further education in all aspects of professional writing, such as writing workshops, writing for the web, ghostwriting, advertising letters and professional editing. Since October 2007, Schreibszene Schweiz has been offering the "Certified Copywriter" course in Zurich and Bern. Schreibszene Schweiz is the initiator and organizer of the November writing competition. This is a unique competition for writers that attracts hundreds of writers every year: 50?,000 words must be written within 30 days. Schreibszene Schweiz runs the free portal for writers at
www.schreibszenenetz.ch
