TBWA/Zurich: A different poster every minute for McDonald's
TBWA/Zurich, in collaboration with APG Affichage, organized a poster campaign for McDonald’s Switzerland. Approximately 100 posters featuring eight different designs were displayed at a single billboard location on Wednesday, March 11, from 8 a.m. to 6 p.m.
TBWA/Zurich, in collaboration with APG Affichage, organized a billboard campaign for McDonald’s Switzerland. Approximately 100 billboards featuring eight different designs were displayed at a single billboard location on Wednesday, March 11, from 8 a.m. to 6 p.m. The campaign took place in front of the Zurich Oerlikon train station at Hofwiesenstrasse 369. The posters were replaced every few minutes or seconds. For example, the slogan for the hamburger read: «Our hamburgers are always fresh and never more than 10 minutes old. Just like this poster.».
Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director), Nicole Schöwel (Communications Manager McDonald's Switzerland). Responsible at TBWA/Zurich: Urs Schrepfer (CD), Martin Friedlin (AD), Simon Smit (Copy), Attilio Leonardi (Graphic Design), Toni Rubera (Image Editing), Claudia Beck (Consulting). Person in charge at Allgemeine Plakatgesellschaft (APG): Astrid Kägi (Key Account Consultant).
Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director), Nicole Schöwel (Communications Manager McDonald's Switzerland). Responsible at TBWA/Zurich: Urs Schrepfer (CD), Martin Friedlin (AD), Simon Smit (Copy), Attilio Leonardi (Graphic Design), Toni Rubera (Image Editing), Claudia Beck (Consulting). Person in charge at Allgemeine Plakatgesellschaft (APG): Astrid Kägi (Key Account Consultant).
