Mind Studios launches sticker campaign for the canton of Baselland

Together with the client Baselland Tourismus, the Mind Studios agency wants to remind Basel residents of the various places and activities that can be experienced in Basel. The campaign is therefore primarily aimed at residents of the region. In order to achieve the highest possible target group penetration, Mind Studios relies on a combination of different measures and channels.

The campaign kicked off with a night-time guerrilla campaign, during which huge stickers were placed in prominent locations throughout the Basel region. These stickers appeal to the Basel region's soul with different subjects, such as terms or statements like "Heimwehbaselbieter", "Eusis Füürli" and "Straight outta Baselland". A deliberately colorful mix of subjects ensures the appropriate addressing and activation of a very heterogeneous target group, the population of Baselland and the neighboring cantons.

The aim is also to encourage active involvement. Smaller versions of around 50,000 stickers are available at various locations in the Basel region, including Baselland Tourismus. In addition, the campaign subjects are also available as Facebook profile picture frames. These offers are supported by various posts and ads on Facebook and Instagram. In addition, ten Autobus Liestal buses are on the road with Baselland stickers to spread the messages throughout the canton and beyond.