DD Com stages annual campaign for Ochsner Shoes
The agency DD Com has created various communication materials for Ochsner Shoes as part of the «Colour Collection,» the shoe retailer’s most important annual campaign.
The agency has been responsible for all online and offline communication activities of the Swiss shoe supplier since the beginning of 2018. The measures implemented in spring / summer 2019 for the "Colour Collection" include two TV commercials, the development of logos and naming of the campaign, numerous advertisements and extensive POS material.
In addition, the magazine "ShoeTime" with a circulation of 700,000 copies was redesigned and relaunched. Furthermore, seasonal fashion themes are also regularly implemented, which are played throughout the year on all communication activities, affecting not only the classic online and offline channels, but also the POS area.
Responsible at Ochsner Shoes: Carmela Schuler (Marketing Manager); Michela Multari (Marketing); Nathalie Brunner (Visual Merchandising). Responsible at DD COM: Daniel Müri (Creative Director); Florian Brand (Art Director); Peter von Ah (Art Director); Stefanie Wolff-Heinze, Christine Boje (Text); Deborah Raimondi (Image Editing); Werner Kim, Andres Laub (DTP); Laura Capponi (Consulting).
