Faeh+Faeh implements recruiting videos for Amag
Faeh+Faeh has produced six recruitment videos for Amag and the Audi, Volkswagen, Seat, and Škoda brands, as well as Volkswagen Commercial Vehicles.
The six different short stories were derived from the differentiated positioning of the brands, are intended to activate the defined target group and "whet the appetite for mechanical professions". A conscious decision was made to use emotional imagery in order to appeal to applicants who are actively but also passively searching.
Within the marketing of the overall campaign, the films for the defined target channels will be played out in the traditional landscape format. However, individual campaign posts will also be shown in portrait format. The recruiting campaign will be distributed by Amag as well as by the entire partner network for their individual measures.
Responsible at Faeh+Faeh Film: Pascal Faeh (Executive Producer/Director); Patricia Sack (Assistant Director); Jonas Steinbacher (Cinematography DOP); Nina Danuser (1st AC/Editing); Silvio Bruder (Sound); Cathrin Michael (Runner); Anja Zosso (Makeup/Styling); Manuel Sieber (Colorgrading); Corsin Bader (Sound Design/-Mastering).
