Visa launches global marketing campaign for the Women's World Cup
As a partner of FIFA, Visa has launched a global marketing campaign for the FIFA Women's World Cup France 2019. Under the motto "One Moment Can Change the Game", the campaign focuses on women's achievements on and off the pitch: from inspiring sporting successes to their influence in the economy and in the boardrooms of companies.
"Women's football is at an important juncture. This year, there is a global wave of support around women's empowerment, and the excitement continues to grow with the sold-out opening and final matches of the FIFA Women's World Cup France 2019," said Merle Meier-Holsten, Head of Marketing, Central Europe at Visa, in a statement. "Visa's long-standing partnership with the FIFA Women's World Cup is more than just a sponsorship - it's about driving change and empowering women's football."
Visa has chartered a train to Paris to the FIFA Women's World Cup for Swiss football fans. Even before the official launch of the campaign, tickets for the match between Chile and the USA were raffled off in Switzerland via Instagram and Facebook as well as on the channels of partner banks. The winners will travel to Paris for four days and will be there live at the Parc de Princes stadium on June 16.
The global campaign features a series of spots inspired by real stories of players, including Team Visa members Ramona Bachmann (Switzerland), Lucy Bronze (England), Eugenie Le Sommer (France), Kim Little (Scotland), Dzsenifer Maroszan (Germany) and Nadia Nadim (Denmark). Whether it's Dzsenifer Maroszan scoring the decisive goal in the final of the 2016 Olympic Games in Rio or Nadia Nadim, a refugee from Afghanistan, being called up to a regional U-15 team after arriving in Denmark.
The global campaign will be rolled out in 33 markets and will feature a combination of hero and social films. In Switzerland, the campaign starts this week with a focus on social media channels such as Twitter, Snapchat and YouTube. Short commercials, digital banners and organic posts will bring the campaign and the motto "One Moment Can Change the Game" to life.
The creation comes from Saatchi & Saatchi London, the local adaptation was handled by Publicis Pixelpark.
