Matchcom launches marketing campaign for CSL Immobilien

Starting in spring 2020, 66 new rental apartments will be located in Gockhausen where the well-known Rossweid restaurant once stood. The surroundings played a major role in the implementation of the campaign: "The natural location right next to the Rossweid stables has had a significant impact on the property identity and is reflected in the visual appearance," explains project manager Kim Dietschweiler from Matchcom.

For the pre-marketing phase, Matchcom developed a landing page in addition to the visual identity to attract interested parties. The actual marketing was realized by means of large-scale marketing boards, project folders and a website. "Soon, we will complement the marketing measures with a Google Ads and Facebook campaign, as they are almost indispensable today," the project manager further explains.