Ogilvy knows no limit for Salt and launches two TV spots
Following an initial poster campaign in April and May, Ogilvy's new Salt campaign is entering its second phase.
Two new commercials dramatize Salt's unlimited mobile offers. Because the two heroes of the current subjects have something in common: They know - like Salt - no limit. Additional measures complete the 360-degree campaign and show Salt's new positioning, which was also created by Ogilvy. Further communicative measures, which put the unlimited mobile offers in the limelight, will follow over the next few months, according to the statement.
