Erdmannpeisker develops corporate design for Kunsthaus and Photoforum Pasquart

The international appeal of the Kunsthaus and exhibitions by up-and-coming photographers at the Photoforum Pasquart make a significant contribution to the modern image of the city of Biel.

Erdmannpeisker has developed a corporate design that is intended to communicate the many institutions in the Pasquart in a uniform way and use the synergy so that they are perceived more clearly and better by the general public. The design is deliberately kept open and should leave enough scope for varied and exciting communication given the high density of exhibitions.

"In the first year, we received a lot of positive feedback on the new CD and many people really noticed for the first time that the Kunsthaus and Photoforum were working together as partner organizations. Nevertheless, it remains clear that the concept of the two organizations is independent. The aesthetics and flexibility of the CI are very much appreciated, both by visitors and by the exhibiting artists," says Felicity Lunn, Director of the Kunsthaus Pasquart.

The accent colors of the communication at the Kunsthaus are subtly coordinated with the art, while the Photoforum focuses on the primary colors red, green and blue. The presentation is implemented primarily through posters, brochures and flyers.

Danaé Panchaud, Director of the Photoforum, is convinced by the implementation: "One of the things I appreciate most about this new identity is the typography. It offers real versatility in everyday use and has a good balance between a classic and modern dimension. They also offer practical solutions for bilingual or trilingual communication. However, the strongest aspect of the new identity is the logo: exciting, clear, directly linked to the location and versatile.