ViznerBorel wins Swiss Recycling account

The agency ViznerBorel was able to prevail over its competitors in the course of an agency evaluation and a subsequent competitive presentation.

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The strategy and digital competence as well as a cross-media creative concept were decisive for the win. The agency has already had 15 years of experience in the field of recycling and littering and is already responsible for sustainable and strategically relevant communication platforms with Igora (cooperative for aluminum recycling) as well as Igsu (interest group clean environment).

Starting in the fall, the national Swiss Recycling campaign will be seen on- and offline.

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