Rivella hosts water course series in three Swiss swimming pools
The agency Avantgarde has planned a brand experience project for Rivella in the form of a water course. The event will take place over the summer in three Swiss swimming pools.
In summer, the "Rivella Water Splash" water course can be visited at the Zurich Mythenquai, Lucerne Lido and Murten Strandbad swimming pools for three weeks at a time. The approximately 1,200-square-meter facility has various levels of difficulty and is open to everyone from the age of eight. In addition, anyone who wants to compete can sign up for the Rivella Splash Master, with a winner determined at the end for each of the four locations.
The brand message of Rivella as a refreshing beverage is to be made tangible with this event. In addition, the summer campaign is to be a supplement for the existing leisure offer of the respective region.
The agency also emphasizes a safe and sustainable experience. A safety concept presupposes the wearing of life jackets and also includes an appropriately trained team of lifeguards. Furthermore, care was taken to ensure that the implementation respects the natural and lake landscape and also addresses other requirements and restrictions at and on the Swiss lakes.
